The JUV Activewear brand was founded in 2020 by Yuval Barak , a young entrepreneur who dreamed of her own unique sportswear brand. Barak, who returned to Israel after a long stay abroad, decided to fulfill her dream and thus JUV (named after Yuval) was born.

Today, JUV is an international brand known in Israel and abroad, and Yuval has become an inspiration among girls and young women who follow her on social media. JUV's trendy clothes and accessories quickly became beloved by influencers and celebrities on social media.

Our goal is to offer high-quality activewear for any sporting activity, or for someone who just wants to look sporty ;) The collections are suitable for a wide range of body types and feature different, flattering and sexy cuts without compromising on color or style.